[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cideas.cz\/fransiza-pro-a-proti\/#Article","mainEntityOfPage":"https:\/\/www.cideas.cz\/fransiza-pro-a-proti\/","headline":"Fran\u0161\u00edza \u2013 pro a proti","name":"Fran\u0161\u00edza \u2013 pro a proti","description":"Jedn\u00e1 se o syst\u00e9m, kdy p\u0159edm\u011bt \u010dinnosti na z\u00e1klad\u011b jednotn\u00fdch standard\u016f je zalo\u017een na s\u00edti […]","datePublished":"2019-12-11","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.cideas.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.cideas.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cideas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cideas.cz\/wp-content\/uploads\/img_a364904_w4351_t1578131146.jpg","url":"https:\/\/www.cideas.cz\/wp-content\/uploads\/img_a364904_w4351_t1578131146.jpg","height":0,"width":0},"url":"https:\/\/www.cideas.cz\/fransiza-pro-a-proti\/","about":["Podnik\u00e1n\u00ed"],"wordCount":385,"articleBody":"Jedn\u00e1 se o syst\u00e9m, kdy p\u0159edm\u011bt \u010dinnosti na z\u00e1klad\u011b jednotn\u00fdch standard\u016f je zalo\u017een na s\u00edti hospod\u00e1\u0159sky samostatn\u00fdch subjekt\u016f, ty jsou sdru\u017eeny a prezentov\u00e1ny pod jednou firemn\u00ed zna\u010dkou.\u00a0 Zpravidla je fran\u0161\u00edza pr\u00e1vn\u011b, finan\u010dn\u011b i organiza\u010dn\u011b nez\u00e1visl\u00e1, investuje v\u0161ak do otev\u0159en\u00ed a provozu pobo\u010dky, v\u011bt\u0161inou tak\u00e9 do vybaven\u00ed pobo\u010dky zbo\u017e\u00edm. Jde o dlouhodobou smluvn\u00ed spolupr\u00e1ci mezi nez\u00e1visl\u00fdmi podnikateli, kdy poskytovatel licence poskytuje znalosti a zku\u0161enosti o veden\u00ed firmy a prop\u016fj\u010duje mu svou obchodn\u00ed zna\u010dku.\tVelkou v\u00fdhodou je, \u017ee je vypracov\u00e1na koncepce, vizu\u00e1ln\u00ed komunikace, fran\u0161\u00edza je zn\u00e1m\u00e1, lid\u00e9 o n\u00ed v\u00ed. To naopak znemo\u017e\u0148uje vlastn\u00ed iniciativu, je t\u0159eba dodr\u017eovat dan\u00e1 pravidla a po\u010d\u00edtat s\u00a0t\u00edm, \u017ee poskytovatel licence je bude vy\u017eadovat a kontrolovat. Uv\u00e1d\u00ed se, \u017ee ziskovost a n\u00e1vratnost investice p\u0159i podnik\u00e1n\u00ed s\u00a0fran\u0161\u00edzou je v\u011bt\u0161inou nad pr\u016fm\u011brem v\u00a0dan\u00e9m oboru a \u017ee pravd\u011bpodobnost krachu podnikatele je p\u0159i podnik\u00e1n\u00ed s\u00a0fran\u0161\u00edzou o osmdes\u00e1t procent ni\u017e\u0161\u00ed.\tU za\u010d\u00e1te\u010dn\u00edka, kter\u00fd nem\u00e1 zku\u0161enosti s\u00a0podnik\u00e1n\u00edm a ani \u017e\u00e1dnou mana\u017eerskou zku\u0161enost, je velmi pravd\u011bpodobn\u00e9, \u017ee s\u00a0\u017e\u00e1dost\u00ed o licenci u poskytovatele neusp\u011bje. Nem\u00e1 toti\u017e \u010d\u00edm vzbudit jeho d\u016fv\u011bru, neprok\u00e1zal praxi ani zku\u0161enosti, n\u011bkdy nem\u016f\u017ee ani p\u0159edlo\u017eit propracovan\u00fd a realistick\u00fd pl\u00e1n. Poskytovatel si tak chr\u00e1n\u00ed svou zna\u010dku, jej\u00ed po\u0161kozen\u00ed by mohlo zp\u016fsobit \u0161kody v cel\u00e9 s\u00edti pobo\u010dek.\tDal\u0161\u00edm sch\u016fdkem je po\u010d\u00e1te\u010dn\u00ed investice. Plat\u00ed se za licenci, v\u00a0\u0159\u00e1dech milion\u016f i des\u00edtek milion\u016f, ale i za b\u011b\u017en\u00fd po\u010d\u00e1te\u010dn\u00ed vklad do rozjezdu podnik\u00e1n\u00ed. Tady samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na oboru podnik\u00e1n\u00ed, jin\u00e9 finan\u010dn\u00ed n\u00e1roky jsou kladeny mal\u00fdm obchodem a jin\u00e9 velkou pobo\u010dkou n\u011bkter\u00e9ho z\u00a0\u0159et\u011bzc\u016f.\t\tN\u011bkte\u0159\u00ed poskytovatel\u00e9 mohou ud\u011blen\u00ed licence podm\u00ednit absolvov\u00e1n\u00edm vzd\u011bl\u00e1vac\u00edho programu a n\u00e1ro\u010dn\u00e9ho tr\u00e9ninku, aby mohly b\u00fdt dodr\u017eeny v\u0161echny podm\u00ednky sjednan\u00e9 v\u00a0licen\u010dn\u00ed smlouv\u011b.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fran\u0161\u00edza \u2013 pro a proti","item":"https:\/\/www.cideas.cz\/fransiza-pro-a-proti\/#breadcrumbitem"}]}]